The Air Jordan logo, known today as the iconic “Jumpman,” is one of the most recognizable symbols in sports and fashion. However, the first official Air Jordan logo was the “Wings” logo, introduced in 1984, when Michael Jordan signed with Nike. Designed by Peter Moore, the Wings logo features a basketball with wings and the words “Air Jordan,” symbolizing flight and athletic excellence. It appeared on the original Air Jordan 1 in 1985.
A few years later, the brand introduced a new symbol that would become even more iconic: the Jumpman logo. Inspired by a 1984 photo shoot for Life magazine, the silhouette shows Michael Jordan soaring through the air in a pose similar to a ballet move called the grand jeté. Nike recreated this pose with Jordan wearing the Air Jordan sneakers, and the resulting silhouette was first used as the logo on the Air Jordan 3, released in 1988.
Since then, the Jumpman has become the primary logo of the Jordan Brand, representing not only Michael Jordan’s legacy but also innovation, performance, and style in both basketball and streetwear culture.
Air Jordan Logo Color Code: What Shade of Red Does It Use?
Nike does not officially disclose the exact color code of the red used in the Air Jordan logo. However, some sources suggest that the shade may be similar to Varsity Red, which is commonly associated with the brand’s products. While the exact code may vary between different models and releases, Varsity Red is a traditional color in Air Jordan products and is often represented by the hex code #CE1141.
It’s important to note that Nike may use different shades of red depending on the specific design and edition. Therefore, to obtain the exact color code, it would be necessary to consult official Nike materials or contact the company directly.
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