The Jumpman is the official logo of Nike’s Air Jordan line. It shows a silhouette of Michael Jordan in a dynamic leaping pose, with legs spread and one arm extended holding a basketball.
Origin of the Jumpman Logo
• The pose was inspired by a 1984 photo of Michael Jordan taken by photographer Jacobus “Co” Rentmeester for Life magazine.
•Nike later recreated the pose with its own photographer and used it as the basis for the Air Jordan logo, which debuted in 1985.
Meaning
The logo represents:
• Elevation and athletic excellence
• Style and performance
• It has become Michael Jordan’s personal brand icon, transcending basketball to influence fashion, music, streetwear, and pop culture.