The High-Res JPG: When and Where to Use It
This specific asset is delivered as a high-quality JPG with a solid white background. Because the logo features sharp black outlines and deep red fills, the flat JPG structure serves highly specific production environments:
Where to Use It (Digital Media & Decks): This JPG is perfectly optimized for digital publication. Use it on web headers, sports blog thumbnails, online magazine layouts, and corporate pitch decks where the background canvas is already natively white.
When to Use It (Print References & Standard Proofs): Because it is a flattened raster file, it is ideal for rapid prototyping in Adobe Photoshop or Figma. It ensures that the heavy black lines do not get distorted or bleed into complex textures during the initial stages of a layout mock-up.
Why Choose JPG: It provides a lightweight, highly compressed file that maintains razor-sharp edge fidelity for the typography and the horns, ensuring fast page-load speeds on your website.
Official Chicago Bulls Color Palette
To maintain the prestige and historical accuracy of the United Center court, you must use the exact franchise color specifications:
Bulls Red: Hex #CE1141 | RGB (206, 17, 65)
Bulls Black: Hex #000000 | RGB (0, 0, 0)
Pure White: Hex #FFFFFF | RGB (255, 255, 255)



