The High-Res JPG: When and Why to Use It
This specific asset is delivered as a high-quality JPG with a solid white background. Because the Hornets’ logo is packed with intricate details—from the wings and stinger to the basketball lines—the flat JPG structure is incredibly useful for specific production workflows:
Digital Banners and Web Layouts:
The solid white background creates an instant, clean boundary that isolates the complex shapes of the hornet. It is perfect for website sidebars, email newsletter headers, and digital display graphics where you don’t need transparent overlays.
Color Calibrations and Pre-Press Proofs:
When preparing a brand presentation or setting up mood boards in Adobe Photoshop or Figma, a flattened JPG is the safest way to ensure your design software renders the rich teal and purple hues accurately before moving into final production.
Blazing Fast Web Performance:
JPG compression allows you to showcase the high-detail artwork of the franchise on your blog or portfolio without sacrificing your site’s page-load speed.
Official Charlotte Hornets Color Palette
To capture the true essence of Queen City basketball, you cannot guess these shades. Program these exact hexadecimal and RGB values directly into your creative suite:
Hornets Teal: Hex #00788C | RGB (0, 120, 140)
Hornets Purple: Hex #1D1160 | RGB (29, 17, 96)
Hornets Gray: Hex #A1A1A4 | RGB (161, 161, 164)
Pure White: Hex #FFFFFF | RGB (255, 255, 255)
Pro Art Direction Tips for High-Saturation Logos
Because the combination of vibrant teal and deep purple is visually intense, color balance is critical.
When using this JPG in your sports layouts, let the white background do its job as a natural separator. Avoid placing this logo directly on top of heavy neon backgrounds, competing bright blues, or chaotic textures. Instead, pair it with clean, neutral tones like deep charcoal gray, black, or crisp white negative space. If you are adding typography to the layout, look for sleek, modern sans-serif fonts or sharp, aggressive geometric typefaces that match the dangerous, angular aesthetic of the hornet’s wings and stinger.
